Warner Bros. Says It Will Transform Its Biggest Franchises Into Live Service Games
Warner Bros. will be heavily veering into a live service model for its future games. During its latest Q3 earnings call, CEO David Zaslav confirmed that the company plans to transform its biggest video game franchises into long-term products, bolstered by regular content drops and heavy monetisation. In recent years, gamers have developed a distaste for such money-hungry practices, which often lock out content behind some form of paywall or a battle pass, instead of providing a complete game at launch. The idea is for players to keep playing WB-published games for months, instead of having AAA developers put out a new game every three to four years — which is the general cycle.