Why Lucasfilm Is Making Star Wars For Kids Again (Despite Failing Before)
With the official announcement of Star Wars: Skeleton Crew and Star Wars: Young Jedi Adventures, Lucasfilm is noticeably planning to make children Star Wars' core target audience again. Star Wars: Skeleton Crew centers around a group of children from a small planet who go astray in a galaxy far, far away. It will portray the children's turbulent voyage finding their way home. The upcoming series might not be explicitly “for kids” but it's clearly aimed more squarely at a younger demographic than Disney+'s other new, darker Star Wars shows. Star Wars: Young Jedi Adventures is specifically aimed at the preschoolers and follows younglings starting their journey to become Jedi Knights.
It all originated in 1977 with the release of Star Wars: A New Hope, which became an instant cultural phenomenon with audiences of all ages. George Lucas, the creative mastermind behind Star Wars, always maintained his stance on the franchise being a complete family entertainer. During the 40 Years of Star Wars panel at Star Wars Celebration 2017, Lucas disclosed that the franchise was designed for a certain demographic: "It’s a film for 12-year-olds. This is what we stand for. You’re about to enter the real world. You’re moving away from your parents. You’re probably scared, you don’t know what’s going to happen," he explained. "Here’s what you should pay attention to: Friendships, honesty, trust, doing the right thing. Living on the light side, avoiding the dark side."
Related: Star Wars Movie Plans Are A Good Sign For Episode 10
Disney and Lucasfilm's focus to grab the preteen demographic and children is advantageous from the perspective of business. A fanbase cannot be expanded by merely appealing to the already established fandom and the
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