One of the governing rule in economics is the scarcity principle. This idea roughly dictates that when there’s a limited supply of something, coupled with high demand for said asset, then the value of the former should rise to represent that mismatch. Extrapolating that premise to Star Wars, Disney is clearly struggling to balance the force in terms of how much Star Wars content it should make.
George Lucas’ tenure over the handling of his brainchild made Star Wars scarce. It turned one of the most iconic and successful movie franchises ever into a generational affair as millennials grew up watching the older films that were so beloved to their Baby Boomer parents or the Generation X that actually grew up with them. When The Phantom Menace came out in 1999, the new generation had only felt part of the cinematic legend that Star Wars was. Sure, they might have seen it, but the actual premiere of a blockbuster film was new. However, thanks to Disney, that feeling is likely something no future generation will ever experience.
Star Wars: The Origins Of The Sith, Explained
For the 16 years that passed between Return of the Jedi and Episode I, fans craving for more Star Wars after Revenge of the Sith sure got what they wanted once Disney bought the franchise from its creator. It took the Mickey Mouse company very little to get the wheels turning and release The Force Awakens in 2015. The film was liked well enough by the fandom and overall widespread audiences, yet it would kickstart a tumultuous chapter in the franchise’s history.
Perhaps the main problem in the Disney era is the company’s unrelenting desire to continue churning out as much Star Wars as it can handle. It's less concerned with the kind of quality filter fans had
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