Where Game Companies Stand On NFTs

gamespot.com:

If the recent spate of NFT-related announcements quickly followed by NFT-related apologies are any indication, video game publishers (not to mention voice actors) are going to have a hard time convincing their target audience to accept «play-to-earn» mechanics. But that doesn't mean game industry execs aren't eager to hop on the bandwagon, even in light of environmental concerns. In fact, despite the backlash that basically every NFT announcement has received, some publishers still appear eager to incorporate NFTs into their games.

With game companies expressing a range of thoughts on the future of NFTs in the games industry--from Ubisoft's early adopter enthusiasm to Microsoft's cautious skepticism--we've rounded up the public statements from major game publishers and developers on the topic. If you're just curious about what NFTs are, this video is a great place to start.

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Now Playing: NFTs in Gaming: What It Means

So far, Ubisoft is the only major publisher to actually incorporate NFTs into one of its games, adding Digits, in-game cosmetic items with unique serial numbers, to its 2019 live-service shooter Tom Clancy's Ghost Recon Breakpoint. In December, the French publisher started its Ubisoft Quartz initiative, which it says is «for players, and players only.» That means that only buyers who also own Ghost Recon Breakpoint can earn, buy, and resell Digits at Rarible.com or Objkt.com, Ubisoft's two officially approved resellers. The full list of requirements stipulates that players play the game on Ubisoft