Walmart Is Teaming With Unity To Help Sell Items

gameranx.com:

We know this story will sound nuts at first, but hear us out, okay? What’s going on is that the superstore Walmart has made a unique partnership with Unity. Following us so far? The goal of this team-up is for Walmart to help the company with games that use its gaming engine so that players can buy things they see in the game in real life. Confused? Think of it like this. Imagine you’re playing a house-building simulator, and it has a special couch that you can put in your home. If you said, “I wish I had that couch in my actual home,” then this partnership could help you do that.

Through the collaboration, you can potentially access Walmart, find that specific couch, and buy it. As a result, you can make your real life more accurate to the virtual life you have. Ironically, the superstore has already partnered with others to do this, and teaming up with Unity will help expand its reach and possibly its sales.

As noted by Insider Gaming, one of the heads of this collaboration had this to say about it:

“We have an opportunity to connect the physical and digital realms in a way that only Walmart can, meeting our customers and members with authentic experiences where they already are.

By opening up Walmart’s commerce APIs to the Unity development community, we’re empowering developers to offer a new mechanism to further drive user engagement while making it easy and convenient for players to complete a transaction for physical products without leaving the game, virtual world or app.”

So, what does this mean for the gaming space going forward? Well, it could mean that we’ll see more things like this should it actually work out. Obviously, not every game would be capable of doing such things for one reason or another. After