Valve says AI-generated content policy goal is "not to discourage the use of it on Steam"

eurogamer.net:

Last week, a Steam developer suggested Valve was banning games featuring AI-generated content on its platform, after reporting that their game had been rejected for using «fairly obviously AI-generated» assets.

The developer was given a second chance to resubmit their game but said, via Reddit, that this was also rejected — due to them not owning the necessary rights.

Now, in a statement provided to Eurogamer, Valve has clarified a few points on this post, and provided further insight into how it will police AI-generated content on Steam in general.

Valve stated it was continuing to learn about AI, as well as the ways it can be used in game development and how it will factor in when the company reviews the games it allows on Steam.

«Our priority, as always, is to try to ship as many of the titles we receive as we can,» Valve said, noting the introduction of AI may make this process harder as it is not always easy to know when a developer has «sufficient rights in using AI to create assets, including images, text, and music».

Valve then touched on the legal uncertainty around the use of certain AI generated assets, stating «it is the developer's responsibility to make sure they have the appropriate rights to ship their game».

Valve continued: «We know it is a constantly evolving tech, and our goal is not to discourage the use of it on Steam; instead, we're working through how to integrate it into our already-existing review policies. Stated plainly, our review process is a reflection of current copyright law and policies, not an added layer of our opinion. As these laws and policies evolve over time, so will our process.»

Valve said it will continue to «welcome and encourage innovation» on its platform, understanding