UK regulatory board issues new game-focused data protection requests

gamedeveloper.com:

The UK's Information Commissioner's Office (ICO) released a new set of recommendations for game developers to comply with, based on laws centered on data protection. 

With these requests, the ICO aims to ensure the safety of young players, since a reported 93 percent of UK children play video games. The suggestions were made in consideration of the UK's Children's code, which "sets out how online services, likely to be accessed by children, should protect them in the digital world."

In addition to obvious suggestions like verifying that a player is legitimately 18 years or older, the ICO calls on developers to feature checkpoints and prompts to encourage young players take a break from long play sessions. Additionally, it also calls on developers to have behavior profiling used for marketing off by default.

Should a child choose to opt-in to ads, the ICO says a developer must "implement measures to control or monitor product placement, advertising, or sponsorship arrangements including within community servers, where children can access community servers from within the game."

Developers have also been suggested to discourage the use of techniques that would persuade young players to make poor privacy-related decisions, such as encouraging them to make social media accounts to receive in-game rewards. 

The full list can be found here. Other notable requests from the ICO include consulting with external stakeholders and children for risk assessment, and documenting a game's appeal to children starting from the design phase of development. 

The ICO is one of many regulatory boards around the world that's started focusing on maintaining player safety for game players under 18.

Earlier in the week, it was reported that China was