Ubisoft Reveals GPDR Rules Require Them To Close Unused Ubisoft Accounts
Ubisoft has made a surprising revelation about how they manage Ubisoft accounts, but the issues surrounding this are deeper than they seem on the surface.
It all started when word spread around that Ubisoft sent an email to a Ubisoft account owner that they suspended his account because of inactivity. The Ubisoft account owner needs to log back in to their account, otherwise Ubisoft will close the user’s account for good.
The issues surrounding such aggressive actions are quite obvious. If you bought games on your Ubisoft account, you stand to lose those games simply because you hadn’t been playing them.
Video Games Chronicle reported on Ubisoft’s responses to this inquiry, though they did not seem to ask Ubisoft directly for the purposes of this report.
Ubisoft’s official support page on this topic starts off by making it clear that they do not automatically close inactive accounts.
Ubisoft closes inactive accounts to follow ‘local data protection legislation’, or to maintain their databases. Each user’s terms of service will clarify if they fall under such local data protection legislation.
Ubisoft also makes it clear that they only close accounts “if we have strong reasons to believe that the account in question will remain unused.”
Video Games Chronicle characterizes this as an issue with DRM and digital games, but it’s worth learning more about the local data protection legislation at play here.
The EU has a dedicated page to their General Data Protection Regulation policy, that explains the principles behind this policy in broad strokes.
Among the provisions of the GDPR is a provision where organizations like Ubisoft have to be transparent to their users, that they have to make communications easy, that they need
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