Ubisoft, French Videogame Firm, Looks at AI, VR as the ‘Next Big Thing’ in Gaming
French videogame titan Ubisoft is eyeing artificial intelligence and virtual reality as the next big things in gaming, its chief executive said, especially ahead of the release of Apple's new mixed reality headset.
Ubisoft has long been known to take chances on new gaming innovations -- the company launched an early partnership with Nintendo on its 2006 sensation the Wii console.
Now, ahead of next year's release of Apple's Vision Pro headset, Ubisoft chief executive Yves Guillemot is ready to make another bet on the future of gaming -- that virtual reality is around the corner.
After a decade that saw the revolutionary rise of free-to-play smartphone games and titles streamed directly from the internet cloud, Guillemot thinks VR is likely to be the next major industry disruptor.
"VR is eventually going to happen," he told AFP Monday at a company showcase event in Los Angeles.
"Apple investing massively in the field is fantastic for all of us," he added.
With Vision Pro, Apple joins Facebook's Meta, which had been the driving force behind VR video games, in lobbying studios to adapt versions of hit titles for its virtual reality Quest device.
"Apple's commitment and investment will take that industry to a new level," said Guillemot, and Ubisoft "for sure" envisions developing games for the Vision Pro one day.
"It's going to come," Guillemot said, as soon as enough of the $3,500 (roughly Rs. 2,87,400) headsets are in users' hands.
Designing games for new platforms "doesn't always work out perfectly," warned consumer behavior analysis firm Circana's executive director of videogames Mat Piscatella.
"But, by supporting new market entrants, Ubisoft is usually well-positioned should that new product or service type succeed,
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