Twitch Issues Apology After Outcry Over Branded Content Changes

gamespot.com:

Streamers weren't happy when Twitch revealed new branded content guidelines that would cut into streamer revenue and impact charity streams and esports events.

By Hayley Williams on

Streamers are up in arms over a change to Twitch's Branded Content Guidelines, which banned «burned-in» video ads, audio ads, banner ads, and limits on-screen logos to just 3% of screen size. After outcry from streamers, including some of the platform's biggest names, Twitch has released an apology, though hasn't yet clarified how the guidelines will be further modified.

The initial change was shared on Twitter by streamer Zach Bussey, showing a series of illustrations that demonstrate what will and won't be allowed under the new content guidelines.

Twitch has new Branded Content Guidelines. — On-stream logos are limited to 3% of screen size. — Burned-in video Ads are NOT allowed. — Burned-in Display Ads are NOT allowed. — Burned-in Audio Ads are NOT allowed.#TwitchNews #TOSgg pic.twitter.com/QrlrQhGAbm

Streamers immediately took issue with the changes, which would eat into revenue streamers are able to make from brand sponsorships--which is especially important after the controversial 50/50 revenue split came into play late last year. Major streamers spoke out against the changes, with many threatening to leave for other platforms instead of continuing to support Twitch.

Others pointed out that the change would have an even bigger impact on charity streaming, with many streamers using banners and overlays provided by charities to help promote the cause and raise more money for it. Esports events and big, one-off shows like The Game Awards would also see their sponsorship income greatly impacts.

Twitch soon issued an apology over the guidelines,