xQc Is Ditching Twitch For Kick After Signing $100 Million Deal

thegamer.com:

Twitch has been having a rough time of it lately, angering the content creators it has left with ill thought out rule changes and erratic bannings. To make matters worse, the platform has been slowly losing its biggest stars (with others threatening to leave) to rival streaming platform Kick, which appears to have serious ambitions of dethroning Twitch as the premiere streaming service. It's now made those intentions even clearer by poaching one of Twitch's biggest stars in xQc, with a contract worth up to $100 million.

First revealed by the New York Times, xQc's agent Ryan Morrison has confirmed that the former Twitch star has signed a two-year $70 million non-exclusive contract with Kick, which could rise up to $100 million if the streamer hits certain incentives. The non-exclusive aspect of the deal means that xQc won't be bound to Kick for those two years, and will be allowed to create content fro other platforms such as TikTok, YouTube, and even Twitch.

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It's pointed out by the New York Times that this deal is even more lucrative than what some major sports stars are paid, truly driving home Kick's desire to be taken seriously as a streaming service. It definitely has the cash to splash too, as Kick CEO Ed Craven recently stated that he's "prepared to operate at a loss" as he still considers the platform a start-up business.

For Twitch, this will probably start ringing alarm bells, especially after the controversial couple of weeks the platform has had due to its recent attempts to change ad rules for streamers. Many saw the banning of burned in advertisements as the platform's attempt to have sponsors approach the sitre directly rather than its streamers, and the