Twitch apologises after changes to branded content met by streamer backlash
Twitch has apologised for updates made to its branded content policy which have upset streamers across the platform.
Yesterday, the company updated its Branded Content Guidelines that detail what is and isn't allowed on the platform in terms of branded and sponsored streams, a major way streamers generate extra revenue.
The new rules were met with anger by large swathes of the streaming community, forcing Twitch to apologise and rewrite its guidelines.
Some of the additions include limiting on-stream logos to three percent of screen size and not allowing burned-in video advertisements, display advertisements, or audio advertisements. «Burned-in» advertisements are prerecorded and embedded directly into a stream.
As a result, streamers will need to amend how they run their sponsored streams, which is crucial as Twitch has refused to change its 50/50 revenue split with creators.
Moreover, these rules will apply to both event streams (like The Game Awards) and charity streams that use the platform, which could have a major impact on advertising and fundraising. The news comes just days after Summer Games Done Quick, the popular speedrunning charity event, raised over $2m through its Twitch channel.
Streamers have overwhelmingly responded negatively to the amendments.
«This is absolutely atrocious,» said Twitch Partner LowcoTV. «Especially at a time when so many creators are struggling, sponsorships are critical. How dare you try to restrict streamers from making a living. You talk about wanting to grow the pie but it's clearly just your pie, not that of creators.»
This is absolutely atrocious Twitch. Especially at a time when so many creators are struggling, sponsorships are critical. How dare you try to restrict streamers
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