Netflix Sees Huge Growth In Subscribers After Password-Sharing Crackdown - Report
Netflix recently started seriously cracking down on password-sharing in the United States by forcing people on a shared account who don't live in the same house to sign up for their own or leave, and, surprising no one, Netflix subscriber numbers are reportedly increasing as a result.
Research company Antenna put out a study that said after the password-sharing changes went into effect in late May, Netflix had the four single-largest days of US subscription additions since 2019. Netflix is said to have added almost 100,000 new sign-ups on May 26 and May 27.
NEW on the Antenna Blog: A first look at the impact of Netflix’s pw sharing crackdown. In the first 6 days since they implemented the new policy, Netflix has had the 4 single largest days of US user acquisition in the 4.5 yrs that Antenna has been measuring the streaming service. pic.twitter.com/rDYGxR43Qm
Average daily sign-ups after the password-sharing changes jumped by 102% compared to Netflix's previous 60-day average. New sign-ups were reportedly higher than even the spikes that came during COVID lockdowns.
The number of membership cancellations also increased after the password-sharing changes went into effect, but not enough to offset the overall increase in new membership sign-ups, the report said.
All of these figures come from a third-party and should be considered to be unofficial and unconfirmed. Netflix will hold its first earnings report since the password-sharing crackdown in July, which is when the company may provide further insight and data about the change.
As per the new rules, anyone who was previously benefitting from password-sharing will have to sign up for their own account or move on. Account owners who are feeling generous can spend
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