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Apple
Apple has ‘advantages’ in the AI era with exciting things in store, says Tim Cook
Over the last few years, Apple has been criticised for not making progress in AI. While competitors such as Google, Microsoft and Samsung are leading the industry with AI technology, Apple is way behind its course. On Thursday, Apple revealed its revenue earnings for the second fiscal quarter of 2024, during which the significant revenue gap was highlighted. However, with the earnings call, Apple CEO, Tim Cook also highlighted its plans for bringing generative AI and how it will differentiate itself from other players in the industry.