This is awkward: some aerospace company just rebranded as RTX
Aerospace company Raytheon Technologies just changed its name to RTX, the same name that's been plastered over Nvidia's last few generations of GeForce graphics cards. The move was the company's way of distinguishing its commercial aerospace dealings from its defence-based activities. But Nvidia did get there first.
RTX in the world of PC gaming has always been synonymous with Jensen Huang and his brand of ray tracing associated technologies. In other words, the thing that makes your reflections look gorgeous, and your GPU go brrr.
The company RTX, on the other hand, deals with the likes of aeroplanes, advanced materials, and, uh, missiles. To put the scale of RTX into perspective, we're talking about a company whose products cater to 90% of all US Department of Defense and commercial space launches, and whose products currently «protect» approximately half the world's population.
Nvidia spotting this name change is the equivalent of a kindergartener watching the beefiest kid on the playground rocking up wearing the same Fortnite T-shirt as them. Nightmare.
In other words, despite Nvidia having around a $1 trillion market cap against RTX's only slightly more humble $149 billion, the RTX with the literal big guns might just have the upper hand if it ever came to fisticuffs.
Right now Nvidia has a trademark for GeForce RTX specifically, though it's interesting to note that its status is currently «Opposition Pending.» Meaning the trademark application is under examination by the office and one or more companies are claiming against Nvidia's right to use it, though a verdict is yet to be decided.
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