Not since The Wizard hyped up an entire generation for Super Mario Bros. 3 has a film about video games felt as naked a marketing ploy as Gran Turismo. Based on an improbable true story, the movie follows Jann Mardenborough (Archie Madekwe), a 20-something Gran Turismo fanatic who wins a Nissan-sponsored contest to race professionally. Even more improbable (and this is technically a spoiler, but hell, it's also real life), he manages to hold his own in the racing world. The original story was already a dream marketing win for Nissan and Sony, but now the two companies can milk it once again to bolster the mythology of Gran Turismo. Don't call it a game – it's a driving simulator.
Cynicism aside, the Gran Turismo film, directed by Neill Blomkamp (District 9, Chappie), successfully hits every mile marker you'd expect. Mardenborough doesn't have much support from his parents early on, but he ultimately proves them wrong. There's an entitled rival racer from the Cobra Kai school of villainy who you can't help but hate. And the movie sports genuinely thrilling race sequences, thanks to Blomkamp's inventive camera work and use of visual effects. Gran Turismo even manages to get some genuinely moving performances from David Harbour and Djimon Hounsou. It's the very definition of a crowd pleaser.
But the film also constantly reminds you that it's meant to sell you Sony products in an alien reality where Apple doesn't exist. No joke: One character is inexplicably attached to his Walkman cassette player, and he only moves on when he's gifted a modern Walkman digital music player in an overwrought emotional moment. (Outside of Hideo Kojima's Twitter feed, I've never seen a normal human use one of those things.) (Ed note: It’s
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