Tell every PC gamer you know: Dough, formerly Eve, is ready to issue refunds
By Sean Hollister, a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
Every time I write about Dough — the PC gaming monitor company formerly known as Eve — some people tell me to stop! They say Dough scammed them out of money or shipped their monitors too late to matter or ghosted their attempts to get customer support.
Today, I’m here to tell you about an opportunity and a promise.
The opportunity: Dough now wants to fix its bad reputation. The company now claims that if you fill out this Customer Issue Resolution Form, you can get your refund or other kinds of help fast. Dough tells The Verge it’s already issued 25,000 refunds without the form, with only 2 percent outstanding, and that it’s now taking care of customers as quickly as a few hours after they ask.
The promise: If you contact Dough and do not get rapid satisfaction for your Eve or Dough Spectrum or V tablet experience, I want to hear about it for a story at The Verge. So does Lewis White, deputy editor of Stealth Optional, who deserves credit for getting Dough to start talking about widespread refunds. Here’s his email. Here’s mine. Tell us what happens.
The context: I expect you have a few burning questions about why Dough is doing this now. So did I! In early 2021, Engadget’s “All about Eve: The upstart PC brand struggling to pay back jilted customers” portrayed a troubled startup that couldn’t afford to refund early customers following some bad business deals, if not worse.
“We’d be glad to get our negative brand perception out of the way.”
But what today’s Dough can’t afford is a bad reputation as it brings its monitors to retail.
“Especially now
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