Take-Two CEO says AI-created hit games are a fantasy: 'Genius is the domain of human beings and I believe will stay that way'
Take Two recently released its results for the financial year ending March 31, and what got everyone excited was not the hugely impressive $5.3 billion in net bookings, but its own prediction of $8 billion in the financial year 2025 (which starts in April 2024, thanks accountants). «Several groundbreaking titles» will apparently be the near-$3 billion difference makers, one of which may be Ken Levine's Judas, but of course what everyone's wondering is whether this is the first sniff of a GTA 6 release window.
After the results there was an investor Q&A during which Take-Two's CEO Strauss Zelnick fielded a bunch of mostly operational questions (shareholders don't tend to ask if GTA 6 will feature a co-op campaign). One of these questions was about the emergence of AI tools of various stripes, and how Take-Two was planning to incorporate them into its development pipelines.
«As you know I'm usually a sceptic when others engage in hyperbole, [but] in the case of AI I'm pretty enthusiastic,» said Zelnick. «First of all despite the fact artificial intelligence is an oxymoron, as is machine learning, this company's been involved in those activities, no matter what words you use to describe them, for its entire history and we're a leader in that space.»
I'm here for Zelnick's pedantry about the terminology, because he's absolutely bang-on. «While the most recent developments in AI are surprising and exciting to many,» said Zelnick, «they're exciting to us but not at all surprising. Our view is that AI will allow us to do a better job and to do a more efficient job, you're talking about tools and they are simply better and more effective tools.»
Perhaps the most important element of the answer, however, relates to something
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