FaZe Clan is a mess. The brand is all edgy money, built on dudebros who wear basketball jerseys pulling off spinning trickshots on Call of Duty, but in recent years there's been huge controversy over its NASDAQ listing and a dispute between FaZe as-is and FaZe as it used to be, with several of the company's co-founders claiming they've been sidelined and ripped-off by the suits. The cherry on the cake? FaZe is at serious risk of being delisted by Nasdaq because its stock price has plummeted from a high of around $20 in August to, at the time of writing, 54 cents a share.
So the videos may be all dollar bills and that swag life, but the reality is that this organisation is in dire need of a turnaround (hell, even Snoop Dogg's abandoned ship). A big part of that is its skeezy public image, with roster members getting embroiled in various scandals and a revolving door of esports related drama, and the widespread perception that FaZe is something of a boys' club. Which is not a good look for, y'know, an actual corporation.
The ugliness behind the brand bubbled to the surface recently when FaZe added the actor and streamer Grace Van Dien to its roster, complete with a well-produced video starring other members of FaZe and introducing her as FaZe Bluefille. Sharing the announcement on social media, Van Dien said: «Ever since my first meeting with FaZe, we shared the same vision in working together to create lasting change for female gamers. We picked each other for a reason and I’m excited to take on an important role to help bring women to the forefront. LET'S GOOOO.»
Introducing FaZe bluefille @GraceVanDien | #FaZeUp pic.twitter.com/jjFVILo7BNMay 25, 2023
One might expect that, outside of the inevitable internet idiots, Van
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