Sony’s Massive Investment in Bungie Was Worth It

gamerant.com:

Sony might not have paid as much to acquire Bungie as Microsoft did for Activision Blizzard, but it still came out to a stunning $3.6 billion. This is an incredible amount of money and speaks to the value that Sony sees in Bungie as a development studio. While some people looking at the deal think Sony overpaid for Bungie, there’s a lot to consider with this acquisition. This isn’t the first time that Bungie has been acquired by a major company, and since parting ways with Microsoft, the studio has done a lot.

The Destiny series has grown considerably, and the evolution ofDestiny 2 into a live-service game means that it has a lot of potential for profit. While Destiny as a franchise is already profitable with a dedicated fanbase, the money that Sony paid to acquire Bungie should be looked at more like an investment into Bungie and its properties, rather than simply buying the studio and its games. This is highlighted by Sony and Bungie both expressing interest in Destiny movies, and comments that sound more like the two parties aim to maintain a relationship that is collaborative, rather than a dynamic of corporate owner and subsidiary.

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Given that Sony and PlayStation Originals already have the Uncharted movie coming out later this month, as well as several other projects in development, it probably reflects on this decision as more of an investment than purchase as well. While any price is going to take its toll in some way, the possible return increases in value as both Sony and Bungie have shared interests in a multimedia future for Destiny. The difference in Sony and Microsoft’s acquisitions also shows that the former might be less focused on cornering the video game market than it