Sony Needs to Differentiate Its State of Plays From Nintendo Directs

gamerant.com:

While E3 was once the one-stop-shop of video game announcements, the need for a weekend-long event has been largely suppressed by the efficiency of social media. Developers, publishers, creators, and marketing companies have moved away from the Electronic Entertainment Expo to form their own method of news delivery, making the annual event feel smaller in comparison to previous years. Sony was a staple of the E3 festivities until 2019, when it instead opted to host its own event, which put E3 in the firing line of one of gaming's giants.

The storied past of both Sony and Nintendo make up much of the foundation of the video game industry today. Both companies are blazing the trail of modern hardware, and providing hours of enjoyment through first-party studios and IP. Though the creativity of Nintendo and the consistency of Sony allows the two to coexist with one another, naturally there are going to be some similarities between brands and each's marketing. The often sporadic Nintendo Direct presentations are some of the industry's most beloved events through the year, and while Sony's State of Play's are informative, it needs to offer something different to truly stand out.

Zelda: Breath of the Wild 2 Has Seemingly Become Nintendo's Main E3 Attraction

With the recent Nintendo Direct wielding an impressive slate of upcoming releases, the State of Play that took place just seven days earlier was overshadowed by the announcement of titles like Nintendo Switch Sports, Xenoblade Chronicles 3, and Fire Emblem Warriors: Three Hopes. Sony's presentation was impressive, though, providing an in-depth look at Gran Turismo 7, the latest iteration of the veteran racing franchise. The issue arises when both companies conduct their