If you somehow haven’t heard, the Super Mario Bros Movie by Nintendo and Illumination is easily the biggest success of 2023. It’s made over a billion dollars, and it’s still making history with each weekend at the box office it has. Even as its main theatrical run ends, people are still heaping praise upon the film. But what might surprise you is that one of the biggest positive statements about the film came from one of the rivals of Nintendo. Specifically, the CEO of Sony went to see the film, and he wasn’t afraid to make it clear how much he loved it.
Sony CEO Kenichiro Yoshida is who we’re talking about, and not only did he praise the movie, he praised the entire Mario IP:
Sony CEO Kenichiro Yoshida went to watch the Super Mario Bros. Movie!He said it's a beautiful & wonderful IP. He played Mario intensely 30 years ago."A lovable IP can survive 30, 50, or 100 years. That is something we would like to make investment into for sustainable growth" pic.twitter.com/5cR6DrZXLL
That’s something that many people forget when they talk about the “console wars” of today and recent generations. While it’s true that each company wants to have “its piece of the pie” and is always vying for a bigger piece, most have humble origins in gaming. Yoshida was one of the millions who played the original titles with Mario and learned to love gaming through them. For that generation, the original NES was the pinnacle of what gaming could be, and the generations after that inspired many wondrous things that led to their careers being born.
So while there are “console wars,” that doesn’t mean that the three brands all hate each other with a passion. A whole company rarely hates another. It’s merely that one person is trying to get a stake in
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