In a post-pandemic world, people are less inclined to buy expensive exercise equipment, so Peloton is setting its sights on a new type of customer: gymgoers.
Amidst waning consumer interest and product recalls, the troubled interactive fitness company on Tuesday announced a relaunch of the Peloton brand that includes new membership pricing options and a fresh app feature called Peloton Gym, which offers self-guided workout plans designed for the gym.
Let's be real: A gym membership is often more economical than a pricey home gym machine that also requires an ongoing subscription to get the most from it. But if you feel lost when you hit your local gym and need some guidance to confidently grab the free weights, Peloton Gym can help. The launch of this new feature marks a big turning point for Peloton, which up until now has attempted to lure consumers away from the gym in favor of working out at home.
Peloton gave me early access to a beta version of its new Gym feature and it's totally different from anything the company has offered in the past.
Starting today, all Peloton app users in the US and Canada can try the new Gym feature, available in the Workouts tab of the Peloton app (available to Android and iOS). The beta version I tested includes about 20 full-body, upper-body, lower-body, and core workouts ranging from 10 to 60 minutes.
According to the company, Peloton Gym was created exclusively by Peloton instructors. Like with its existing classes, Peloton offers a preview of each Gym workout with a list of moves and equipment you'll need, a written description, and a Body Activity diagram showing the targeted muscle groups.
When you start the Gym workout, you'll see a timer in the upper left corner of the
Read more on pcmag.com