Shenmue Fans Rented a Times Square Billboard to Campaign for Shenmue 4
ign.comShenmue fans are so desperate for another game in the long-running action adventure series they bought an advertisement in New York's famous Times Square to campaign for Shenmue 4.
Fan website Shenmue Dojo launched a campaign on June 4, 2024 to "support the continuation of the series and attempt to spread global awareness to find [developer] Ys Net a potential partner for Shenmue 4." Part of this campaign involved renting a 15-second advertisement on Times Square, which can be seen below, that displayed a handful of characters from the series alongside "#LetsGetShenmue4."
"Shenmue fans do some insane things to try and get recognised," an X/Twitter post from Shenmue Dragons said. "Are you watching Sega?" While a 15-second advertisement at Times Square can cost as little as $40, a fanbase paying to promote a series over its developer or publisher is still an unusual move.
Broadcast live during our #Shenmue Day stream, #LetsGetShenmue4 hit the streets of New York with a full on 15 second advertisement on Times Square!
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