The day of reckoning has finally come: After months of warning and testing in selected countries, Netflix is tightening its belt and ending password sharing. In a first step toward the streamer’s announced plans to implement “paid sharing,” Netflix is politely informing subscribers that, to paraphrase Marlo Stanfield from The Wire, the price of the content is going up.
“A Netflix account is for use by one household,” reads a blog post Netflix published on Tuesday, regarding its new policy. Those the description does not apply to (siblings, friends, parents, etc. who don’t live with the primary subscriber to a Netflix account) have two options if they want to continue watching Netflix: Transfer their account to a new paid membership, or have the Netflix subscriber add an “extra member” to their extended “household” for an additional fee of $7.99 per month.
Failure to comply with this process will result in a cataclysmic system crash killing everyone connected to the Matrix, which coupled with the extermination of Zion, will ultimately result in the extinction of the entire human race. (Just kidding. That’s a quote from The Matrix Reloaded. We like to have fun here.)
A support page linked at the bottom of the email describes “extra members” as users who will have their own unique passwords and profiles, paid for by the primary subscriber. Extra member accounts must be activated in the same country as the primary subscriber, can only view and download content on one device, and cannot create extra profiles for the account themselves. In no uncertain way, these restrictions are designed to disincentivize sharing accounts, and to prompt everyone who watches Netflix to create their own account. (As of this writing, a Netflix
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