Sega Looking to Work More Closely with Influencers to Promote Sonic the Hedgehog
gamerant.comA new job listing suggests Sega is planning to work more closely with influencers and content creators to promote the Sonic the Hedgehog franchise. As one of the most storied franchises in gaming, the adventures of Sega's flagship mascot have garnered a massive fanbase of players around the world. Despite the iconic status of the «Blue Blur,» recent years have not been kind to the franchise with the series' reputation taking a nosedive after games like Sonic Forces and the notorious Sonic '06. Now, Sega is reportedly looking at a new method to promote the franchise.
Throughout the franchise's more than 30-year-long history, Sega has tried no shortage of different approaches towards marketing the beloved Sonic the Hedgehog franchise. From TV series and toys to the recent success of the Sonic the Hedgehog movies, Sonic has been featured in a wide variety of different media from Sega. Sonic would even debut as a Virtual YouTuber in 2021 following the explosion in popularity of VTubers throughout the previous year. Now, Sega's newest approach to Sonic the Hedgehog would see the company teaming up with influencers.
Sonic the Hedgehog is Getting An Official Tarot Card Deck
A new job listing from Sega is looking for an «Associate Influencer Manager» to work with the company towards the promotion of Sonic the Hedgehog. The position would feature a heavy collaboration between Sega and social media influencers, using their platform to market the massively popular video game franchise. The job listing also suggests Sega is potentially looking to include Sonic the Hedgehog content creators as a part of future events, working closely to promote Sonic on platforms like YouTube and Twitch.
The push towards including content creators in
Read more on gamerant.com
