Sega is the latest publisher consider pushing price tag to $70
Sega has announced that it might be next in line to move the price-point of its major releases up to $70, following in the footsteps of all other games publishers who have decided making money isn’t worth it if you aren’t making all the money.
The considerations were noted during a Q&A conference held following the publishing of Sega’s latest financial report. Sega Sammy CEO Haruki Satomi and CFO Koichi Fukazawa were asked if the studio planned to follow the lead of publishers such as Electronic Arts, Nintendo, Ubisoft, and Warner Bros. Interactive.
“In the global marketplace, AAA game titles for consoles have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year,” noted the duo, in a translation of the meeting provided by VGC. “We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions.”
Frankly, this foreplay is tiring. $70 price tags are coming, from all AAA publishers, and to dally around the idea that you’re “watching the market” is the same tiptoeing corpo-speak that surrounded other ideas, such as DLC, NFTs, and other contentious ideas that publishers were secretly desperate to utilize. Given the current economical climate, the pricing is bad enough, but this “Hmm… maybe, we’ll have to see” song-and-dance is the real eye-roll-inducing element.
What the shift to $70 gaming — a trend that essentially began in the fall of last year — will mean for the market in the long term is still a little up in the air, but given the incredible financial success of titles such as Warner Bros.’ Hogwarts Legacy, Activision’s Call of Duty: Modern Warfare II, and, most recently, Nintendo’s The Legend of
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