Xsolla announces Drops for campaign-based community engagement
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Xsolla, a global video game commerce company, announced Xsolla Drops, a new tool to augment and scale influencer and affiliate programs.
The expansion to the existing Xsolla Partner Network solution is an efficient solution for game developers and publishers to create and scale performance-based influencer and affiliate programs, the company said. Chris Hewish, president of Xsolla, made the announcement in a fireside chat on Monday at our GamesBeat Summit 2023 event, where Xsolla is a major sponsor.
Xsolla Drops provides an added layer of marketing support for game developers to increase user acquisition and incremental sales by streamlining the ability to promote their digital items, including virtual currencies, skins, NFTs, game keys, premium subscriptions, and more.
“Drops gives game developers and publishers the ability to build and reward their gaming audience easily,” said Alexander Menshikov, business head at Xsolla, in a statement. “We are helping game developers reward their fans, explore new user acquisition methods, and strengthen long-term engagement with a game’s current player base by offering exclusive in-game items and unique experiences. With Drops, developers will create game-specific campaigns with targeted audiences, delivering a personalized experience on a custom landing page with no code required.”
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