Samsung does an Apple with its first Snapdragon X Elite laptop, suggesting the new Arm-based Windows machines aren't going to be a cheap alternative to x86

pcgamer.com:

When Qualcomm announced the Snapdragon X Elite, an Arm-based processor for Windows PCs, many thought that this could be the turning point for x86 chips, as the specs looked mighty powerful. That point might be somewhat far off in the future, though, as one of the first X Elite-equipped laptops from Samsung is priced well into Apple territory, for a medium-specced machine.

That's according to ComputerBase who report that dealer entries for the forthcoming Samsung Galaxy Book4 Edge point to a price tag of 1,800 euros ($1966/£1,534/AU$2,976) for a 14-inch, 16GB RAM, 512GB spec. If one hops over to the Apple Store and kits out the new M3-powered 13-inch Macbook Air with 16GB of RAM, you'll be faced with a charge of €1,759 or $1,499/£1,499/AU$2,399.

The comparison to the Macbook Air is appropriate because Apple's latest M3 processor is reasonably similar to the Snapdragon X Elite. Both utilised Arm licenses for the core architectures and early benchmarks for the Qualcomm chip showed that it performed quite a lot better than Apple's M2 chip.

I don't think anyone was expecting the X Elite to be as cheap as a low-end x86 processor from AMD or Intel, as it's a brand-new and major development for Qualcomm. It's also directly targeted at the Windows laptop sector and to stand out in the enormous crowd of models and variants on offer, it needs to not only perform as well as the competition, it also needs to appear better too.

As Apple has shown over the years, if you can market your product as being a high-end, luxury item and apply a price tag befitting that status, then the consumer will purchase it in droves, regardless of how good the competition is.

So what are Samsung and Qualcomm up against in the x86 laptop market? For gaming, you can get a really good laptop deal for $1,499 and walk away with a 17-inch machine sporting a Ryzen 9 7940HS, RTX 4070, 16GB of RAM, and 1TB of storage. Of course, it's not going to be as portable as a Macbook Air or presumably the Galaxy Book4