The Adam Project star Ryan Reynolds has trolled his own production company, Maximum Effort, with a cheeky Back to the Future joke. The Adam Project is Reynolds' latest film, a Netflix original made in conjunction with Maximum Effort. The film follows a time-traveling pilot who must team up with his younger self in order to save the future. The Adam Project is helmed by Free Guy and Night at the Museum director Shawn Levy and stars Mark Ruffalo, Jennifer Garner, and Zoe Saldana alongside Reynolds.
Ahead of the release of The Adam Project, Reynolds and Ruffalo released a faux public service announcement via Reynolds' Twitter. The PSA reminded viewers of the upcoming Daylight Savings Time change so no one will miss The Adam Project when it releases, despite (as pointed out by Ruffalo) it releasing on Netflix and streamable at any time. To get their point across, the two actors lean heavily on the film's theme of time travel and even brought in a special guest to speak on the subject. The video features an appearance by none other than Christopher Lloyd, who is no stranger to time travel, having starred in all three Back to the Future films. Reynolds' company Maximum Effort then shared the video with the caption «filmed outside Lone Pine Mall.»
Related: The Adam Project Cast & Character Guide
Despite being owned by Reynolds, Maximum Effort still incurred the wrath of his Twitter trolling for their subtle Back to the Future reference. Only four minutes after Maximum Effort shared the video, Reynolds replied to their tweet, stating «it's called Twin Pines mall. Pull your head out of your ass.» Many Back to the Future fans will be aware that this is in reference to the name of the Hill Valley mall's name changing in the first
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