The extremely popular platform Roblox's recent collaboration with Chipotle will allow players to work in the virtual restaurant and earn in-game currency that can purchase real burritos. The online game platform and game development system is no stranger to working with companies, having done something similar last year with Roblox's Ghostopia adding The Addam's Family after partnering with MGM. Although the platform has had its fair share of controversy due to these partnerships, Roblox has skyrocketed in popularity in recent years even though it has been around since 2006.
Roblox's collaborations range from in-game concerts to games developed specifically for brands and companies. While the results are exciting and unique, many fans feel that they tend to be plagued by microtransactions. A virtual currency called Robux is the backbone supporting the Roblox marketplace, where users can purchase items for their Roblox avatar or game-specific items and advantages. Sometimes in-game object prices can get out of hand, however, especially with company partnerships such as the virtual Roblox Gucci handbags for avatars that at one point sold for millions or Robux — equivalent to thousands of US dollars.
Related: Roblox Makes More Daily Than Pokémon GO & Candy Crush Combined
The latest company collaboration for Roblox seems to benefit fans outside of the virtual world. According to GameSpot, a new Chipotle Mexican Grill game is available on Roblox's website in celebration of National Burrito Day. The quirky game titled Chipotle Burrito Builder will allow players to work in the virtual establishment rolling burritos in exchange for «Burrito Bucks». Most excitingly, 100 «Burrito Bucks» can be exchanged for a real burrito in
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