Retail WoW Token Hits Record Gold Prices in Multiple Regions
The retail WoW Token gold price has hit record highs in nearly all regions over the last month with little relief in sight. Let's explore recent and historical WoW token data to determine if players could see relief anytime soon.
What is a WoW Token?
First introduced in patch 6.1.2 during the Warlords of Draenor Expansion, the WoW Token can be purchased for gold from the in-game Auction House allowing players to obtain 30 days of game time for WoW or $15 of Battle.net Balance. Similarly, players are also able to purchase WoW Tokens through the In-Game Shop for real money, and can sell WoW Tokens on the Auction House for gold at the current market price.
It's this supply and demand for WoW Tokens (game-time & Battle.net balance) and in-game WoW gold that determines the market price for each region.
Historical WoW Token graphs and data were provided by WoWTokenPrices and WowAnalytica.
NA & EU WoW Token Gold Price
- Peak NA Price: on August 31st, 2023
- Peak EU Price: on August 21st, 2023
Looking at the complete historical WoW Token data, it's easy to see that we've surpassed even the largest spikes in gold price since the WoW Token's inception including the severe gold inflation brought about by the mission tables of Warlords of Draenor and Legion expansions.
Full Historical Data for NA & EU WoW Token
So where do players get the most relief in terms of WoW Token gold price? Historically this comes after an expansion release and to a lesser extent following major patch releases, which is why you seen these major drops in price around August 2018 (BFA Launch), November 2023 (Dragonflight Launch), and to a lesser extent May 2023 (10.1 Release).
The question is really why? This is largely due to the return of many players
