iPhone 15 Pro Models to be a Victim of a ‘Major Price Hike’ That Might Hurt Estimated Demand of the Devices
The iPhone 15 Pro models will launch with a wide range of front-facing features which includes the new titanium build and better camera hardware. It was previously reported that Apple will be looking to increase the price of its standard as well as 'Pro' models of the iPhone this year. Today, a new report from DigiTimes is highlighting again that a 'major price hike' is imminent for the iPhone 15 Pro and iPhone 15 Pro Max.
The increase in the price of the iPhone 15 Pro models could hurt the demand for the handsets. Apple is justifying the price increase by offering a plethora of features. It was previously reported that not only the 'Pro' models but the iPhone 15 and iPhone 15 Plus will also see a minor price hike. However, since demand for the standard models has been hurting for a while, we suspect the company could offer the devices at the same price.
As for the iPhone 15 Pro models, there are various reasons why the price could be increased. We have previously reported that Apple is expected to use grade 5 titanium on the iPhone 15 Pro models, allowing the devices to be lighter than the current stainless steel models but stronger. Additionally, the iPhone 15 Pro Max is expected to feature a periscope lens which could have incurred extra cost compared to the camera lens on the iPhone 14 Pro Max. Additionally, the faster A17 Bionic based on TSMC's 3nm fabrication will contribute to the increase in price of the iPhone 15 Pro models.
We have previously heard that Apple could increase the price of the iPhone 15 Pro models by as much as $200. As for the standard, it was coined that a minor price hike is imminent. As mentioned earlier, the price hike could allow people to stick to their current iPhones amidst the ongoing
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