Report: 37% of Asian gamers are women
37 per cent of Asian gamers identify as female.
That's according to new research from Niko Partners, which reports that the number of women gamers in the region is growing at a rate of 11 per cent per year. Furthermore, females make up 23.5 per cent of the total revenue in Asia, something that Niko says has the potential to more than double end in the next few years.
Women games are predominantly playing on PC, however, though Niko reckons that there are "indications" that there's room for growth for PC and console. The company says that female gamers are mostly playing casual titles, though younger GenZ players are moving to competitive and esports titles in growing numbers.
Perhaps unsurprisingly, Niko Partners' survey shows that many are "dissatisfied" with how women are portrayed in video games.
"More than half of gamers we surveyed are dissatisfied with how women are portrayed in games and special attention should be paid to more diverse representation of female appearances in avatars and characters, as well as community wide call for improvement in gender discrimination among gamers and negative online interactions," the company wrote.
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