ReadyUp launches Discord app for event discovery and engagement
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ReadyUp, which helps game companies organize fan communities, has launched a Discord app to help companies with customer growth.
ReadyUp launched an app for discovery and engagement for Discord communities, said Roderick Alemania, CEO of ReadyUp, in an interview with GamesBeat. The app enables publishers, creators, and event organizers to grow, engage and monetize their communities by publishing immersive content directly into Discord’s Scheduled Event system.
With gaming and entertainment being a direct-to-consumer service, publishers, creators, and event organizers package their content using “events” as a point of sale.
“We’ve created a customer growth platform that isn’t reliant on third-party data because you know, that is like the anti-ad platform,” Alemania said. “Think about the Warriors basketball games. I was searching for anything that was Warriors related. It was something I wanted to consume more. So people will engage with content, and they don’t like advertising.”
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Discord’s Scheduled Events system enables scheduled events to be published in servers ahead of time so communities can learn about and be notified when events are occurring and when the event is live. To use this system, the event has to be entered manually each time for every server promoting the event; and, if there are changes, they have to be manually updated.
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