Warning: Contains SPOILERS for Better Call Saul season 6, episode 10.
Better Call Saul has finally confirmed exactly when Saul's experiences as «Gene» occur. The answer comes through a series of details in Better Call Saul season 6, episode 10, «Nippy,» which suggest a fairly precise time for when Gene's department store robbery scheme takes place. This timeline situates the black-and-white Gene segments as taking place earlier than many may have expected in the Breaking Bad universe's timeline.
From the very beginning, Better Call Saul is framed by black-and-white scenes involving Gene Takavic, the latest identity assumed by the man formerly known as Jimmy McGill and later Saul Goodman. Gene is the identity Saul received when he went into hiding, and the monochrome scenes suggest that he finds this new life as a mild-mannered Cinnabon employee to be soul-crushingly dull compared to his exploits as a criminal lawyer. In Better Call Saul season 6, episode 10, the VHS tape-like intro sequence turns blue, signifying that the series has finally caught up to Gene's spot in the timeline, where it spends the entire episode.
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This same Better Call Saul episode contains several clues as to when the sequence takes place. The most noticeable is the conversations Gene has with a security guard about Nebraska Cornhuskers football. During their first conversation, the guard mentions the team losing to an unranked Texas team — a game that in real life took place on October 16, 2010. This scene, therefore, must have taken place in the week after this game and before the mentioned Oklahoma State game on October 23. The Huskers then went on a winning streak which
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