Random: Blizzard's Overwatch Marketing Is Firmly Focused on Feet | Push Square
We try to keep an open mind here at Push Square, but we almost fell out of our chair when the following number came across our social media timeline. Blizzard, one of the world's biggest video game publishers, is trying to drum up hype for Overwatch 2's upcoming Season 13 by seemingly marketing directly to feet enthusiasts.
On X, the official Overwatch account posted the below to its 3.5 million followers, accompanied by the caption «Yatagarasu Kiriko has GRIPPERS???», before focusing on the altered feet of the character Kiriko. Further, the account urged fans to «drop a [foot emoji] if you're hyped for Kiriko's new skin in Season 13 [stars emoj]».
The official Overwatch Esports account tried to gas this play up, but the clip was overwhelmingly met with shock and bewilderment. Like all internet users, we've encountered some of the more out-there elements of the Overwatch fan community before, but as the kids say, posting this on main is wild.
Overwatching, overwaiting
Are you surprised by this marketing ploy from Blizzard? Does it make you want to jump back into Overwatch? Let us know what you think in the comments section below.
Khayl Adam is Push Square's roving Australian correspondent, a reporter tasked with scouring the internet for the richest, most succulent PlayStation stories. With five years of experience as a freelance journalist and mercenary wordsmith, RPGs are his first great love, but strategy and tactics games are a close second, genres in which he is only too happy to specialize.
I guess that’s the overwatch 2 audience for you or the marketing team at blizzard are just really desperate and out of touch
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