Pokémon merch causes chaos at Van Gogh museum, which will soon implement purchase limits

polygon.com:

Chaos descended on Amsterdam’s Van Gogh Museum as Pokémon fans and scalpers pushed and shoved their way to rare Pokémon merchandise. The Pokémon exhibition at the museum opened on Sept. 28, promising a special promo Pokémon card of Pikachu wearing Van Gogh’s iconic grey hat.

Beyond fans taking in the the surreal paintings — or should I say, post-impressionist — that put Pokémon into Van Gogh’s work, the Van Gogh Museum attracted people seemingly interested in buying up exclusive Pokémon merchandise to sell for high prices online. Videos of the gift shop, accessible only with a ticket, show crowds of people snatching up postcards, shirts, prints, and other items.

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The Pikachu promo card is already listed for hundreds on reselling websites like eBay. Other merch from the event, like tote bags, prints, and a Pikachu-dressed-as-Van-Gogh plush, are listed there, too. Several of these items, however, will be available officially on the Pokémon Center website and the Van Gogh Museum website, limited to one piece per product for each customer.

For in-person visitors, a Van Gogh Museum representative said it’s changing its policy to do the same — limit purchases to one per person. The initial reaction, they said, was “very positive,” but the situation in the gift shop wasn’t ideal:

It’s very exciting to finally share our collaboration with Pokémon with the world. Initial reactions were very positive! Of course, the situation shown in the video’s [sic] isn’t how we would like it to be. The collaboration with Pokémon has been carefully prepared. The safety of our visitors and staff is always our priority. However, there may be unforeseen situations that we cannot anticipate. In such cases, we act