Google has announced that its annual Made by Google event will occur earlier than usual this year. Traditionally held in October, this year's event is scheduled for August 13 at Google's Mountain View headquarters. This shift in timing is likely to avoid overlapping with Apple's anticipated iPhone 16 launch in September and to prevent leaks about its upcoming Pixel 9 devices.
The event teaser, titled "AI...meet IX," hints at the introduction of the Google Pixel IX and new AI features. The teaser, released on YouTube, briefly displays the Pixel IX against a black background. According to a report by Bloomberg's Mark Gurman, Google's decision to move the event forward may stem from a desire to avoid competition with Apple's iPhone 16 and to curb further leaks about the Pixel 9.
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Leaks about the Pixel 9 have already surfaced online, but Google appears determined to keep details under wraps until the official unveiling. This strategy mirrors its approach with the Pixel 8a, which was released a week earlier than expected, ahead of the Google I/O event.
The Made by Google event will start with a keynote at 10 a.m. PT (10:30 pm IST) and will be followed by a hands-on product experience for attendees. This year's event is expected to showcase significant advancements in AI, a field where Google has been a key player. The company has been actively integrating AI into its products and recently introduced its own AI chatbot, Gemini.
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At the event, Google is anticipated to reveal the Pixel 9 series. Following the launch of the Pixel 8a, the Pixel 9 lineup is slated for a global release on August 13. While Google has not specified the number of devices in the Pixel 9 series, rumours suggest the lineup may include the Pixel 9, Pixel 9 Pro, a new
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