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PGC Digital: KPIs to watch for and how to improve them
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pcgamesinsider.bizDuring the first-ever PGC Digital event, Medal.tv COO Aurora Berg took to the virtual stage to discuss KPIs and how to manage them.
Berg kicked off the talk with at some of the reasons people may share content from a game. This included gameplay highlights, friend referral incentives, invites, and player matching.
She then went on to explore the funnel KPIs that are worth striving for, and what percentage of a userbase they should be hitting, which was as follows:
Where to share
There is a
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