Panasonic unveils consumer lifestyle tech with emphasis on sustainability
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Panasonic unveiled a series of products that highlighted its themes of sustainability and evolving consumer needs.
Focusing on its Panasonic Green Impact Initiative, the company announced a variety of tech products and partnerships at its CES 2024 press conference. The sustainable developments — where the company by 2035 and net zero by 2050, focus on the notion of a circular economy, where sustainability is considered from the gestation to the recyling of a new product.
Hirotoshi Uehara, a Panasonic executive, said, “We have responsibility to make people’s lives better while reducing their carbon footprint” and using fewer resources.
Megan Pollock, vice president of branding and strategic marketing communications, said Panasonic is working on Kinari, an engineered replacement for plastics, a well-known pollutant. Kinari is biodegradable, made up of 85% cell materials. It’s also recyclable.
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The company is weaving horizontal technologies like AI through its product line.
As an example, Panasonic teamed up with smart kitchen company Fresco to bring AI-powered cooking assistant to the market. Panasonic kitch appliances like the Panasonic HomeCHEF 4-in-1 multi-oven will showcase the AI technology.
On another front, Panasonic will showcase Olympic Champion Katie Ledecky teamed up to take students and educators to Japan and explore global innovations in science, technology, engineering and math (STEM). The program is STEM Forward, and it was created with edtech leader Discovery Education. The new
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