On iPhones, why CEO Tim Cook said, 'We don’t want people using our phones too much’
On Monday, Apple CEO Tim Cook, along with other dignitaries such as Donald Glover, Squid Game star Hoyeon, Colombian singer Karol G, was featured as an honoree in the inaugural Global Creativity Awards by the GQ magazine. The award is aimed at recognizing and celebrating creative people across industries who have shaped people's lives. The event itself takes place on April 6, however, a major interview with Cook has already come out and the Apple CEO has revealed his insightful approach on a number of things.
One of the most interesting things to come out from the GQ interview was Cook's views on finding a balance with technology especially as we spend so much of our time on it. He said, “We make technology to empower people to be able to do things they couldn't do, to create things they couldn't create, to learn things they couldn't learn. And I mean, that's really what drives us. "
And that is the reason why he said, “We don't want people using our phones too much. We're not incentivized for that. We don't want that.”
It is interesting that the CEO of the company leading the smartphone market believes that iPhones should not be used too overused.
During the conversation, Cook also touched upon the topic of innovation and how the idea of it is spread throughout the company. He said, ““Steve (Jobs) saw this— one of the things I loved about him was he didn't expect innovation out of just one group in the company…He expected it everywhere…When we were running operations, we tried to be innovative in operations and creative in operations, just like we were creative elsewhere. We fundamentally had to be in order to build the products that we were designing”.
A sign of this innovation is likely to be felt by the users in the
Read more on tech.hindustantimes.com
