Nvidia partners with luxury EV maker Denza on Omniverse Cloud
We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of «Playing the Edge.» Apply to speak here and learn more about sponsorship opportunities here .
Denza is a luxury electric vehicle (EV) brand born from a joint venture between BYD and Mercedes-Benz. And today it is partnering with marketing and communications giant WPP and Nvidia Omniverse Cloud to develop its next generation of car configurators.
The announcement was made by Nvidia CEO Jensen Huang during the Siggraph conference today in Los Angeles. The collaboration between Denza, WPP, and NVIDIA Omniverse Cloud — a cloud platform available in more than 100 countries — aims to revolutionize the car configurator experience by leveraging real-time, physically accurate digital twins and advanced generative AI tools.
WPP is utilizing Omniverse Cloud, a platform designed for developing, deploying, and managing industrial digitalization applications, to streamline the automaker’s intricate design and marketing pipeline.
By integrating comprehensive design data from Denza’s preferred computer-aided design tools via Universal Scene Description (OpenUSD), Omniverse Cloud enables the creation of a single, physically accurate, real-time digital twin of the Denza N7 model.
VB Transform 2023 On-Demand
Did you miss a session from VB Transform 2023? Register to access the on-demand library for all of our featured sessions.
OpenUSD, a 3D framework that facilitates interoperability between software tools and data types for virtual world creation, plays a crucial role in building the unified asset pipeline. This implementation breaks down proprietary data silos, enhancing data accessibility and
Read more on venturebeat.com
