Strategy UPS Target Sony Nintendo

Nintendo is reportedly increasing Switch production ahead of Breath of the Wild 2

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Nintendo has plans to increase production of the Switch in the coming months, according to a new report. According to a recent report by Bloomberg(opens in new tab), after lowering the projected sales for the Switch in November to 19 million units, Nintendo has told suppliers that it plans to increase production starting in April.

While expectations are for sales of the six-year-old console to start diminishing, Nintendo has claimed that the slump they experienced at the end of 2022 was more to do with supply issues than a lack of demand, Bloomberg reports.

Problems with sourcing semiconductors and components have widely impacted the electronics industry. While it shortened the sales of the Switch, we also saw this impact the production of PS5, with Sony finally promising more widespread availability for the next-gen console in 2023.

April signals the start of a new financial year, so it would make sense for Nintendo to change up its tactics in the pursuit of new targets at this time.

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