Major smartphone brands have taken digs at their rivals to create hilarious and memorable ad campaigns. We all remember Samsung's ‘Buckle up' ad in 2022 when it released a new ad for the Galaxy S22 Ultra and the Z Flip 4 and claimed “this innovation is not coming to an iPhone near you”. Now, creating a new rivalry, Google has released a new 5-ad series where Pixel 7 Pro and iPhone 14 Pro have a conversation about their features, which always seems to go in favor of the Pixel phone. The final ad in the series brings Pixel Fold into the foray.
The ad campaign has been named ‘Best Phones Forever', a play on the phrase ‘best friends forever'. All the ads have the same premise where the iPhone 14 Pro and Pixel 7 Pro sit down and talk like friends and each and every time, Google smartphone comes up trumps. You can watch the first ad here.
The first ad in the series is named ‘Plateau' and it features both smartphones sharing a friendly conversation. The iPhone 14 Pro confesses that things have changed for it ever since it “turned 14”. Speaking in a Siri-like voice, the iPhone says that it has been feeling jealous of the cool features of the Pixel 7 Pro such as astrophotography mode, call assist, 30x zoom, and more. It reminisces its old days when it used to be “the best lighter at a concert for over a decade”.
Pixel 7 Pro offers to edit the iPhone's pictures using its AI-powered tools and “no one has to know”. But we never get to see the end of the speech for the iPhone 14 Pro as its battery dies and it collapses.
The entire ad is filled with hilarious one-liners and subtle digs at iPhone. At one point, the iPhone 14 admits that “after all these years all I have to show is a blue bubble”, referring to the blue text boxes that Apple
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