Netflix has made the decision to move away from producing megabudget motion pictures. The streaming service began creating original content with the series House of Cards in 2013. Since then, the company has expanded its content library considerably, adding hundreds of fiction and reality series, as well as film projects of all sizes. Later on, Netflix stepped into the ring with blockbuster-style filmmaking with big stars and a budget level that could compete with theatrical productions. One of their first films at this level cost $90 million and was, at the time, the most expensive project they had ever financed: the 2017 Will Smith fantasy-crime film Bright.
Since then, Netflix has only increased its output of megabudget movie projects, many of which have drawn unprecedented viewership numbers for the streaming service. Some, like Martin Scorsese's The Irishman (which cost $175 million) are more adult-oriented awards bait films, but most are star-studded action projects designed to appeal to a broad audience. This includes the Ryan Reynolds blockbusters 6 Underground and The Adam Project as well as Red Notice, which starred Reynolds opposite Gal Gadot and Dwayne Johnson, and was an acquisition with a $200 million price tag. Their upcoming film The Gray Man, which reunites Chris Evans with Avengers: Endgame filmmakers Joe and Anthony Russo, has a similar sticker price.
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Per THR, Netflix is refocusing its production of content toward smaller projects. Although they will still produce certain projects at a large budget level, they are making a decision to approach future projects with more discipline and caution rather than just throwing money at creators. An
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