Netflix is Ramping up its Gaming Dev Partnerships as they Take a “More Strategic” Approach

wccftech.com:

We know now that Netflix is currently attempting to grow its gaming offering as it enters the industry. For this reason, the streaming giant is going to take a "more strategic approach" from now on as it has announced new development partnerships according to recent words that they have told Gamesindustry.biz regarding this new approach toward the future. Currently, the company has over 80 different games in the works, with 40 games due to be released in 2023.

According to a briefing that was sent to select press, Netflix has several themed games that will be introduced in the pipeline, including:

Additionally, the company also stated that of the 86 games that are currently in the works, 16 are currently being handled by in-house studios. At the same time, another 70 are being developed by third-party partners. Unfortunately, this ambitious effort hasn't been met with much recognition as only 1% of Netflix's subscribers had downloaded any of its titles in the first nine months of its games offering. Still, the company seeks to move forward with a more strategic approach.

Speaking to Gamesindustry.biz, the Vice President for External Games stated that Netflix is proud of its progress thus far when it comes to the gaming content that it'll offer, stating the following:

We’re still in the early days of our games journey, and the number of members who know about and play our games continues to grow. At the beginning of our journey in November 2021, our focus was speed to market and creating opportunities for valuable learning. With those learnings we are now able to be more strategic around how we build out a portfolio of games that appeals to our millions of members.

According to the executive, Netflix will continue to test