NetEase has formed another new studio, led by a key Dragon Quest producer
NetEase has announced the opening of another studio, this time based in Tokyo.
PinCool is led by its president and representative director Ryutaro Ichimura, who joined Enix in 2000 (before its merger with Square in 2003) and became the chief producer of the Dragon Quest series.
Ichimura was lead producer on Dragon Quest VIII and Dragon Quest IX, and has also been involved in producing Dragon Quest anime series, live events and exhibitions.
In a statement on the studio’s website, Ichimura explained that the name PinCool is based on the Japanese phrase ‘pin to kuru’, which defines the moment an idea clicks.
We know there are many things we are not good at, but we would appreciate your support. And we opened the homepage.https://t.co/xumsHLYHaG
— 株式会社ピンクル / PinCool, inc. (@PinCool_info) <a target="_blank" rel=«noopener» class=«link-external» href=«https://twitter.com/PinCool_info/status/1662994230309163008?ref_src=» https:>May 29, 2023
“As an entertainment production company, our core business is the design and production of games for consoles, but we’re not stopping there,” Ichimura explained.
“We will take advantage of our breadth of experience to do design and production work across the entertainment industry, including mobile games, arcade games, manga, anime, film, toys, theatre and events.
“We offer something you won’t find anywhere else. We aim to deliver fun experiences to people across the globe through projects that take advantage of the kind of new ideas that come from untethered creative freedom.
“We also aim to release smaller titles while we continue our work on large-scale titles. Look forward to what lies in store in the adventure of PinCool!”
In a separate statement, NetEast global president of investments and
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