It’s time for another pull on the velvet rope labelled “too many games”. In fairness, this time the argument is a touch more involved than perennial moaning about backlogs – to whit, “there are too many games and it’s all the pandemic’s fault”. Nacon’s head of publishing Benoit Clerc has argued that the Covid lockdown years have bred too much investment in new games, and that we’re currently reaping the results in the form of an unsustainable glut of releases.
It follows the discovery last week that over 14,000 games were released on Steam in 2023, a record for the PC gaming storefront. At the time of writing, there have been 339 published on Steam this year according to SteamDB.
"There are too many games currently on the market," Clerc observed in an interview with our handsome friends at GamesIndustry.biz. "We're seeing today the results of investment made after [Covid] when the market was bursting, and every game was making a lot of money so there were a lot of investments being made. This is two or three years after that, so the games we're seeing now on the market were financed in that time and there are simply too many for customers to be able to play them.
"When you look at Steam some days, there are 50 or 60 games released in one day only so it's more difficult to get enough traction to expose a game,” he went on. “We're seeing releases that are without a day one, to use the old retail expression, without any exposure of a title that has been properly marketed."
There is ample evidence of a “Covid gaming boom” brought on by stay-at-home social distancing measures. According to one study, video game usage peaked worldwide at 2.7 billion people in 2020. The UK video games market alone made a record £7.16
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