My.Games will relaunch and rename Warface shooter after Russian exit
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My.Games, a company that restructured its business after exiting Russia, announced that it will relaunch a new version of Warface, a popular shooter game.
The new version will contain its own roadmap, direction, updates, and unique regional content, including new maps, weapon series, events and more.
Back in September 2022, VK announced it sold all of My.Games to Alexander Chachava, managing partner of LETA Capital for $642 million. By December, My.Games set up its headquarters in Amsterdam and established offices in Cyprus, Korea, Spain, China and Finland.
As a result of the restructuring, the part of the business generating revenue in Russia was spun off into a new independent entity, Astrum Entertainment, with no affiliation with My.Games, and My.Games ceased all operations in Russia.
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As per this strategy, My.Games is relaunching the console and PC versions of the game as a separate product with a different name. Meanwhile, the PC version of the game for Russian players will retain the name Warface, and its further development and publishing will be carried out by another company called Astrum.
The company has pulled off a difficult transition. But it faces another difficulty, as the game name that players know will be available as a game inside Russia, while My.Games will have to create a new brand name for other markets and try to draw Warface players to its newly branded title.
In line with its global expansion strategy,
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